POV: where the idea first formed.

The first idea put on paper.

The first screens used to make it real.

Sewing tags on the first limited run.

Preparing the first orders.

Working through what it would become.

Hand numbering each piece.

Documenting the KEEP ON RUNNING campaign.

The first use of the KEEP ON RUNNING flag.

Sewing the HARD WORK DEDICATION label for the limited run.

Early screenprints for the IAMHWD campaign.