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Circa 2012.
The first reminder:
HARD WORK DEDICATION
SHOP

PRINTED UPSIDE-DOWN SO YOU CAN READ IT THE REMINDER
IS FOR YOU

VIEW COLLABORATIONS Emotions don’t make you weak.
Your story matters more than you know.
Face everything. Rise.

FEAR LESS FEEL MORE Part of the Collaboration Series
with Recapturing Life
Go recapture your life. 001 Collaboration Series

The reminder is printed upside-down.
So you can read it when you look down.

It isn’t placed for decoration.
It isn’t placed for attention.

It’s there for you.
BECAUSE IT'S MEANT FOR YOU UPSIDE-DOWN
ON PURPOSE

Motion exists to keep you moving.

Built for training, running, recovery, and every form of physical effort, this series is designed to reinforce momentum — not intensity. The reminders are placed to meet you mid-movement, mid-breath, mid-fatigue.

Not to hype you.
To carry you forward.

Because progress is not explosive.
It is continuous.

Motion is not about speed.
It is about staying in motion.
MOTION SERIES SHOP MOTION Movement
Performance
Momentum

Designed for everyday life, this series exists for the moments between effort and rest — when life feels quiet, heavy, uncertain, or simply human. The reminders are placed to ground you, steady you, and reconnect you to yourself.

Not to motivate.
To center.

Core represents what remains
when everything else shifts.

This is not clothing for occasions.
This is clothing for being.
CORE SERIES SHOP CORE Everyday
Grounded
Constant

Within is where awareness begins.

Designed for quiet moments, heavy days, and inner dialogue, this series offers private reminders meant only for you. Each placement is intentional — created to meet you in stillness, breath, and reflection.

Not to diagnose.
Not to fix.
To remind you.

Clarity isn’t loud.
It begins within.
WITHIN SERIES SHOP WITHIN Awareness
Presence
Reflection

Collaboration is collective meaning.

This series is built with others — creators, advocates, athletes, and communities — to carry messages that matter beyond a single voice. Each piece represents alignment between values, intention, and impact.

Not partnership.
Co-creation.

When messages are shared,
they travel farther.

This is not a collection.
It is a community in motion.
COLLAB SERIES SHOP COLLABORATIONS Community
Dialogue
Strength

WHY THE REMINDERS EXIST The reminders weren’t made to be seen —
they were made to be read
when it mattered most.

MMCLIX didn’t start as a brand.
It started as a moment.
In 2010, during a run on a treadmill, something stood out. The room was full, but people weren’t focused on what they were doing. Attention drifted outward. Comparisons replaced concentration. Effort was happening, but focus was slipping.

Mid-run, attention dropped downward — to a blank black shirt.

That’s when the idea formed:
What if a reminder lived on the shirt itself — printed upside down — so the person wearing it could read it when they looked down?

Not for anyone else —
but for when focus slips.
For when continuing feels harder than stopping.


The first reminder was simple: HARD WORK DEDICATION.

It was screen-printed on a dining room table and worn as a personal reminder — something to return to when effort faded and quitting felt easier.

Over time, it became clear the idea wasn’t just for one person. Others needed that same internal cue. That same point of refocus. A website was built, and the shirts followed — carrying that first reminder into workouts, routines, and everyday situations where direction mattered most.

The concept never changed — even when everything else did.

Years passed. The brand changed names. Momentum paused. Life interrupted progress.
But the idea remained:

reminders placed where attention returns.

The brand returned under the name MMCLIX.

MMCLIX stands for 2159 — the address where the idea became something real. The house where the first reminders were printed.
The room where the brand took shape. The starting point behind every version of this brand.

Everyone has a 2159.
A beginning.
A foundation.
A place that shaped how they move through the world.

MMCLIX exists to remember where things start — because remembering where you came from helps define where you’re going.

The reminders are designed for the person wearing them.
Read when you look down.
Felt when you need them.

Because sometimes the most important conversations happen alone.

MMCLIX exists to help people move forward —
one shirt at a time.

Because meaning does not expire.
And reminders do not age.

Archive is not the past.
It is continuity.

This is not old design.
This is living history.
ARCHIVE SERIES ENTER THE ARCHIVE Legacy
Memory
Continuity

MMCLIX
EVOLUTION
SEE THE JOURNEY

Different reminders. Same intention. SHOP ALL SERIES

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MMCLIX is built through people, ideas, and meaning.
If you want to connect, collaborate, or or have a question, email us.
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